We used oil paintings as an initial influence to create a tactile effect. The concept started with looser brush strokes but gradually got more refined to add realism and purpose. We wanted the titles to look and feel like a painting, while using 3D software to achieve the look. 

Pitch Design
Production Company: 25/7 Productions
Director: Michael John Warren
Executive Producer: Andrew Fried, David Broome, John Henion, Frank Salinas, Yong Yam,
VFX & Design: The Mill
Executive Producer: Luke Colson
Head of Production, Mill+: Elizabeth Newman
Producer: Sumer Zuberi
Production Coordinator: Anica Douglass
Creative Director: Clarice Chin
Art Director: Helen Hsu
Animation Lead: Justin Demetrician
Animation: Justin Demetrician, Tim Devlin, Viraj Ajmeri
Design: Alan Chen, Amy Graham, Helen Hsu
Colour: The Mill
Executive Producer, Colour: Thatcher Peterson
Colour Producer: Diane Valera
Colourist: Adam Scott